client
The Growth Hub
industry
Business Support / Public Sector
services
Brand Identity
Brand Strategy
Brand Writing
Digital
The Growth Hub supports businesses across Shropshire, but its brand needed to work harder. It had to feel clearer, more consistent and more relevant to the people using it, from early-stage founders to established local businesses.
The challenge was to create a brand that felt supportive without feeling generic, professional without feeling corporate, and flexible enough to work across campaigns, print, digital and partner communications. It also needed to speak to a wide audience without losing clarity.
We developed a clearer brand identity and messaging system for the Growth Hub, then applied it across launch materials, campaign assets and practical communications. The result was a more confident and personal public-facing brand built to support adoption and day-to-day use.
We created a brand system that felt more human, more contemporary and easier to use. It gave the Growth Hub a clearer visual language and a stronger presence across every touchpoint.
We helped sharpen how the Growth Hub talks about its role, making the offer easier to understand and more relevant to local businesses at different stages of growth.
This was not just a new look. The work was built to function in practice, across partner decks, printed materials, event assets, campaign content and everyday communications.
