client
Rhubarb
industry
Food
services
Brand Identity
Brand Strategy
Brand Writing
Digital
Rhubarb had relocated from a small cafe in a market hall to a historic Tudor landmark. They needed a brand identity and website to help launch their new venture to a new audience.
Finding a balance between the old and the new became the biggest challenge with the new identity. Respecting the history of the building whilst bringing out the unique personality of the founders.
The brand identity has helped establish Rhubarb as
We created a unique tone of voice and personality to help distinguish Rhubarb and provide opportunities to engage directly with the community.
We commissioned original illustrations by a local artist to communicate Rhubarb's commitment to local quality ingredients.