client
Kiln
industry
Tech
services
Brand Identity
Brand Strategy
Digital
Brand Writing
Kiln came to GoodThing wanting to help launch his startup digital transformation company. The new identity and website would position Kiln as a leader in the digital transformation space. Converting potential clients as well as communicating information about Kiln’s latest news and services.
Bringing together a diverse and global team was the greatest challenge when creating the Kiln brand. Through interviews and workshops, we brought the team together around a bold positioning inspired by change.
We worked closely with the Kiln team to create an identity and website that communicated the unique positioning value they add to their client’s businesses in a creative way—standing out from others in their space.
Creating a distinctive digital brand that positioned Kiln as an innovative leader in the sector was a priority. We used moving image and animation at the core of the digital experience.
The Kiln brand identity is built around the three core business offerings. We used illustrations and hand-drawn elements to bring it to life.
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