Bringing a community together
We helped St. Paul’s Community Development Trust bring a clearer, more joined-up public brand to life through a new name Together St Paul’s. Supported by a new co-designed brand identity and website that better reflects the breadth of its work in Balsall Heath.
- Client
- Together St Paul's
- Industry
- Education / Community / Charity
- Services
- brand-identity, brand-strategy, brand-writing, digital
The brief
St. Paul’s Community Development Trust is a long-standing Birmingham organisation with deep roots in Balsall Heath. Its work spans a specialist school, nursery, family support, community services and a city farm. They needed a brand and website that could better express all of that in a way people could quickly understand.
Challenges
The challenge was not just visual. It was about clarity. The organisation had a rich history, a wide range of services and strong trust in the community, but needed a more joined-up public-facing identity that could hold everything together without losing its warmth or credibility.
Solutions
We helped shape a clearer, more welcoming expression of the organisation, then brought it to life through a new name, identity and website. The result is a brand system that feels more human, more coherent and better able to reflect the full scale of what the trust does across Birmingham.
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