About
Goodthing is a small, senior studio building brands for purpose-led organisations, colleges, councils, charities and founders with something worth moving people toward. We build the whole system, from strategy and identity to words and website, so the people you're trying to reach actually act.
Why we exist
Most brands get admired. We build the ones that get adopted.
In every sector there are organisations doing genuinely good work that no one acts on, because the brand looks the part but never gets used. Our job is to close that gap: to make a brand clear enough, owned enough and findable enough that people move. Not a logo everyone signs off and quietly forgets, but a system your own team runs with confidence long after we've gone. We measure the work on one thing: whether it earns its place, and gets used.
What we do
A clear distillation of what makes you, you, who you are, what you do, why you care, where you're going and, crucially, why people should believe in you. We work together to define your positioning, proposition, values and behaviours: the foundation of your visual and verbal brand.
The look and feel of your brand. Once we have a clear sense of who you are, what you stand for and where you're going, we explore your visual brand in detail, from colour palettes and typography to infographics and photography, presenting a range of possibilities that meet your brief.
Your verbal brand should work just as hard as your visual. Alongside the visual identity, we explore your tone of voice and messaging, and help you bed it in, so your writing stays consistent and on-brand long after launch.
We design websites and digital experiences that help brands and organisations thrive. Using the latest techniques, we build digital that delivers commercially while being genuinely accessible to all.
We don't leave when your brand or website is finished. It's a long-term relationship that keeps you moving forward, regular brand content that's consistent, engaging and distinctive.
How we work
We get to know you and your brand, inside and out, an immersion session with your team, interviews and market research, or workshops and discussions. Whatever's needed, we tailor the approach so we start with a clear sense of where you are, and where you want to be.
Strong brands depend on strong strategic thinking. Together we explore what you stand for, why you're different, who you're for, what you believe in and where you're going. This becomes the bedrock of your visual and verbal identity, a considered platform to build from.
Using the strategy as our foundation, we agree the creative brief and assemble the right team. We come up with a broad range of ideas that challenge the brief and explore diverse ways to bring your brand to life, then present back and agree a way forward together.
The literal making of your brand. We apply the chosen route across your key communications, from print to digital, social to signage. Beyond the look and feel, we weigh our broader impact on people and the world. We create a result that makes you proud.
Fast facts
Twenty-five years building brands that get used.
A small, senior, remote-friendly studio.
Brand adoption at Derwen College, run by their own team.
Increase in donations at The Hive after the rebrand.
Organic views for Take the Oath Run Club, at zero ad spend.
Built for colleges, councils, charities and founders.
The studio
Goodthing is deliberately small. The senior people you meet are the people who do the work, co-designing with you from the first conversation to handover, with a trusted network of specialists brought in when a project needs them. No account layers, no juniors learning on you, no hand-offs to people you've never met.
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