Take the Oath Run Club
We helped turn a discussion in a coffee line into a run club that people truly wanted to be part of.
- Client
- Oath Coffee
- Industry
- Hospitality/community
- Services
- brand-identity, brand-strategy, digital
The brief
Oath were looking to launch a run club that had a welcoming feeling, was social and was distinctly their own. They were looking to create something that would give them a way to engage and connect with people over running, coffee and community.
Challenges
Run clubs generally have a very serious, intimidating or elitist feel to them. Most are geared toward runners who already know what they're doing. The biggest problem was to make this more inclusive, so that anyone could join in (whether you ran 3 km, 5km etc.) and get on board with the Oath Run Club as soon as possible.
Solutions
We created a Brand Identity for the Oath Run Club and brought it to life through the campaign creative, branded merchandise and social-first content. This resulted in the creation of a fantastic local event that felt truly lively and had a great sense of community from day 1.
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