Community
Bringing a community together.
St Paul's Community Development Trust is a long-standing Birmingham organisation with deep roots in Balsall Heath. Its work spans a specialist school, nursery, family support, community services and a city farm. They needed a brand and website that could express all of that in a way people could quickly understand.
Challenge
The challenge wasn't just visual, it was about clarity. The organisation had a rich history, a wide range of services and strong community trust, but needed a more joined-up public-facing identity that could hold everything together without losing its warmth or credibility.
Our approach
We helped shape a clearer, more welcoming expression of the organisation, then brought it to life through a new name, identity and website, unifying multiple parts of the trust under one clear public-facing name while still feeling rooted in community, care and local pride.
Outcome
A brand system that feels more human, more coherent and better able to reflect the full scale of what the trust does across Birmingham.
across all programmes, owned by volunteers, no agency hand-holding
Being used confidently by our staff across all our programmes without ongoing agency hand-holding.Manjit Dehal, CEO, Together St Paul's