client
Oath Coffee
industry
Hospitality/community
services
Brand Identity
Brand Strategy
Digital
Oath were looking to launch a run club that had a welcoming feeling, was social and was distinctly their own. They were looking to create something that would give them a way to engage and connect with people over running, coffee and community.
Run clubs generally have a very serious, intimidating or elitist feel to them. Most are geared toward runners who already know what they're doing. The biggest problem was to make this more inclusive, so that anyone could join in (whether you ran 3 km, 5km etc.) and get on board with the Oath Run Club as soon as possible.
We created a Brand Identity for the Oath Run Club and brought it to life through the campaign creative, branded merchandise and social-first content. This resulted in the creation of a fantastic local event that felt truly lively and had a great sense of community from day 1.
A confident, flexible identity designed to feel more community than club. Simple, ownable and easy to roll out across social posts, apparel and event touchpoints.
The first event brought 85 runners together and turned a simple idea into a real local moment. A packed street, a busy café and a community people wanted to come back to.
From custom T-shirts and tote bags to live music and launch content, we helped shape an experience that felt bigger than a standard Sunday run. It felt like Oath.
