Hospitality & community
More community than club.
Oath were looking to launch a run club that had a welcoming feeling, was social, and was distinctly their own, a way to engage and connect with their community.
Challenge
Run clubs generally have a serious, intimidating or elitist feel, geared toward runners who already know what they're doing. The challenge was to make this one inclusive and welcoming to everyone.
Our approach
We created a brand identity for the Oath Run Club and brought it to life through campaign creative, branded merchandise and social-first content. A confident, flexible identity designed to feel more community than club, simple, ownable and easy to roll out across social, apparel and event touchpoints.
Outcome
Turned 100% organic social into real-world turnout and belonging. 245k+ views at zero ad spend, reach up 358%, and 100+ people at a single event.
organic views, with zero ad spend
reach, plus 407% more profile visits, across 9+ countries
Wholesome vibes.Oath Run Club community